The 10-Point Listing Marketing Audit

Is your listing sitting longer than it should? Run this 10-minute checklist to find the presentation gaps buyers notice, before you talk about another price reduction.

• First impression and first five photos: are you leading with the home's best features?
• Photo order and captions: do they walk buyers through the home and tell them what matters?
• Property description: does it explain why this home is worth a showing?
• Floor plan, drone, 3D tour and video: which ones would help this listing most?
• Accuracy and disclosures: are staging, edits and claims all buyer-ready?